CG Animation for GP Batteries Xmas 2017 commercial. Dir. Ramon Marett Models: James Hardingham
Our latest advert for Express Stairlifts Southwest airs this September on ITV1 We created ‘Len and Joan’ a loveable, happily married, cheeky couple. These new brand characters set off the tone and values of Express Stairlifts. Friendly, approachable and willing to help.
Brands have personalities and reputations. A company’s brand is an important asset that deserves careful thought and attention. Many brands have opted to entrust their reputation to celebrity endorsers. Yet, recent successes have reignited marketers’ interest in mascots. These fictional ‘celebrities’ who are tailor made to connect with the consumer. Marketers are increasingly excited by […]