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We understand the importance of your brand and in order for us to produce an effective commercial we need to learn as much as possible about your business and your objectives. In order to achieve this we take as detailed a brief as possible. This can be performed either over the phone or face to face. Our objective of this meeting is to get a true understanding of your business, the key demographics you are targeting, who your current customers are, what has worked for you in the past and crucially to understand your brand identity.


From the brief we will then produce concepts for your approval. Our clients have a varying degree of involvement in this process. We are happy to take any ideas you may have and add our expertise to them, or to solely develop a concept from scratch. After we have come up with some initial concepts we will then present these for your approval. At this stage we will choose the final idea for the campaign and begin work on the final script to be sent to Clearcast.

Media Planning

Intelligent media planning is essential to a successful campaign. If the right demographics are not reached then it does not matter how much of the budget was spent on the commercial itself. From the initial brief we will have a strong understanding of your target customer. We then use our expertise to produce an effective media plan. Our strong relationship with the broadcasters allows us to reach the greatest number of prospects as possible. Once we have produced a media plan we will then present this to you before final approval.

Video Production
After the script has been approved by Clearcast we can begin work on video production. We manage the whole process of producing your commercial. We work closely with freelance camera crews, whilst maintaining direction of the commercial ourselves and doing the bulk of both pre and post video production inhouse.


This is where we can enjoy the fruits of our labour. Once the commercial has been approved by Clearcast it is fit for television. We manage the whole process of getting your commercial live. This is done via the digital delivery system AdStream.  We will also provide you with a digital copy of the commercial(s).